26 Apr 2017

The Path of Product Development

Written by: Alexandria Ray Agresta

Alexandria Ray Agresta headshotSo, what is product development anyway? It’s a term overused in the entrepreneurship world quite a bit, but is a key to understanding early on in the journey. Product development is a series of steps that include conceptualization, design, development and marketing of a newly created product or service. That’s pretty broad if you ask me. Let’s break it down.

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25 Apr 2017

LANDING ON YOUR BUSINESS A$$ETS

Is your business creating a Golden Parachute or Golden Handcuffs?

Written by: Jeff Snyder

Most likely you created your business for financial success, control over your independence, time freedom or to expand your God given gifts. You gave up a paycheck, matched 401K, possibly a pension and a ready-made team of professionals to rely on. Ahhh but you also gave up being an employee who can be downsized at any given time for any reason.  But too often we end up being an indentured servant to ourselves…who is generally much harder to satisfy than any manager! In essence, we are still an employee with less security and more responsibility.

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21 Apr 2017

Crowdfunding Creates a Direct Connection to Consumers – The Travel Jacket Success Story

Written by: Colin Trethewey

In January 2015 when entrepreneur Hiral Sanghavi arrived at his finance’s apartment after a long flight from Chicago to San Francisco, he was missing his travel pillow – again. It was a common theme in this long-distance relationship. Hiral would depart with a new travel pillow on his weekly commutes from San Fran to Chicago and at some point, he would lose it.

On this January night Hiral and his fiancé decided it was time to solve this problem.

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14 Apr 2017

Four Steps to Breaking the Delegation Paradox

Written by: Lisa Huetteman

The obvious solution, if you are an entrepreneur who is stretched too thin, is to hire someone to help you.  The paradox is that when you hire someone, instead of getting rid of things to do, you’ve just added more items to your plate. Now, you have to communicate, motivate, delegate, and follow-up. You’re a trainer, a cheerleader and a payroll clerk. You fill the gaps where hand-offs happen. And if that’s not enough, when things get done, you must fix them because they aren’t done the way you want.  No wonder people think “It is easier to just do it myself!”

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13 Apr 2017

Making LinkedIn Work for You

Written by: Liz Lopez

Everyone always says you need to network to be successful in business.  But let’s get real, how many breakfasts, lunches, and dinners can you attend on a weekly basis?  Networking, while important and even rewarding, takes time and energy.  Both resources can be in limited supply for busy Entrepreneurs.  The good news is that you can network effectively from your home, 24 hours a day, 7 days a week.

Making LinkedIn Work For You

In almost 10 years of teaching LinkedIn workshops, I’ve found that professionals and business owners have 3 top reasons for ignoring LinkedIn.  In my workshops, I teach strategies to overcome these top barriers and make LinkedIn a thriving sales pipeline:

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31 Mar 2017

Learn how to Nail the Sale!

Written by: Nancy Monsipapa

Learn how to Nail the Sale!

Most entrepreneurs are great with their ideas along with the products and services that they are anxious to bring to the market. Sometimes the biggest challenge is finally having a business or individual stand up and purchase what you’re selling. Yes, I am talking about Sales, The dreaded “S” word; everything that happens around your business in the early stages will revolve around sales. I have seen that entrepreneurs are good at raising money and spending money, but fall short of making some concrete sales to help move your company forward.

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16 Mar 2017

Social Media for Entrepreneurs (Not Dummies)

Written by: Melissa Santell

Social media is no longer just social, it’s a lifestyle. Outside of talking to each other, we’re buying our favorite products, connecting with brands we love and celebrating shareable life moments. It’s everywhere, is always at our fingertips and gives us everything we crave, including instant gratification. So, if you’re an entrepreneur with a new business you should ask yourself this question: If you’re not on social media, do you really exist? Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, YouTube, Vine. This isn’t just a laundry list of platforms… it’s a road map of opportunities for entrepreneurs like you to grow your business.

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09 Mar 2017

Want a hot tip to get your customer to do the marketing for you?

Written by: Susie Pecuch

Imagine you’re on beautiful Anna Maria Island off the west coast of Florida. You take a break from the sun and make your way up the island’s main street. You stroll past several stores that feature the expected beach t-shirts and souvenirs, huge sale banners and then you come across… This hand-painted sign that reads: Our shop is Open just for you!

Curious? Put a smile on your face? Perhaps you’ve learned something about who is inside before your hand even touches the doorknob?  

As business owners, we get customers in the door any way we can – sales, blogs, ad campaigns, but let’s ask ourselves, “What is the REAL goal?”

The “Open Just for You” sign is at an art co-op where local artists sell art and products featuring the beach. The store, called The Back Alley, bills itself as “wild treasures for funky souls.”

I like art. I like to think I am a funky soul. Even more, I like to think that I am special enough that someone is open “JUST for Me.” To top it off, I can’t resist a great moment that makes me smile. Can you? Continue reading Want a hot tip to get your customer to do the marketing for you?

02 Mar 2017

Five Financial Mistakes Made by Entrepreneurs

Written by: Lori Nadglowski

 Making financial mistakes in your company could cost you in a big way, it could cripple or tank your business. If your mistakes are serious enough, you can be facing a lawsuit, which could jeopardize your company’s cash flow and income. But if you have the right tools in hand, you can make well-informed decisions that could keep your company thriving.

Here are some of the financial mistakes made by entrepreneurs:

Hiring the Wrong Attorney

An attorney is essential when drafting the agreement that outlines how important decisions will be handled in the business.  And when choosing an attorney, make sure they understand your industry, the structure and how the company is valued.  The more comprehensive the agreement the less likely there will be disputes in the future.

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25 Feb 2017

Grab the attention of your clients with this secret…

Written by: Matt Ashwood

With the all the social media noise everywhere, it may seem hard to get your posts noticed by your ideal client. But don’t you worry, this blog will give you some helpful tips that will grab the attention of your ideal client. Yes, I know that it may seem hard to fathom that your social media content could reach your ideal client, but trust me with a little help, you’ll be on your way…Scout’s honor.   

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