Founder, Chief Strategist - The Marketing Posse
Danielle Vona recently launched The Marketing Posse, an “outsourced marketing department” that provides strategic business planning and brand positioning, marketing solutions and talent development.
Danielle was previously with Bloomin’ Brands as the Vice President, Chief Marketing Officer for Carrabba’s Italian Grill, where she led their menu re-launch and all aspects of marketing and advertising. Before Carrabba’s, she served as the Vice President and Chief Marketing Officer for Sonic Restaurants and was responsible for the brand positioning/strategy, product innovation, menu development, partnerships and communications for more than 3,500 Sonic locations. Prior to Sonic, she was a Vice President with PepsiCo and held various marketing roles, including consumer marketing, package innovation, and brand marketing.
In Danielle’s last role at PepsiCo, she was Vice President of Marketing for Propel water. She was in charge of growing what was the first national “enhanced” water. She also managed PepsiCo’s flavored soft drink portfolio with brands like Sierra Mist and Mug Root Beer, and launched new and innovative trademarks. Danielle has significant experience in package innovation, including the launch of the Pepsi Fridge Mate12-pack. She also has retail channel experience and worked directly with customers like Wal-Mart, Costco, Kroger, Albertsons, Safeway, Ahold, Food Lion, A&P, SuperValu and Winn Dixie.
Danielle’s background is uniquely positioned to bring big brand thinking to companies of all sizes. Her approach uses customer insights to develop strategic business plans filtered through a strong brand position.
Danielle is a frequent speaker at national and local symposiums, and has taught classes on marketing strategy and brand positioning.