Written by: Melissa Santell
Social media is no longer just social, it’s a lifestyle. Outside of talking to each other, we’re buying our favorite products, connecting with brands we love and celebrating shareable life moments. It’s everywhere, is always at our fingertips and gives us everything we crave, including instant gratification. So, if you’re an entrepreneur with a new business you should ask yourself this question: If you’re not on social media, do you really exist? Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, YouTube, Vine. This isn’t just a laundry list of platforms… it’s a road map of opportunities for entrepreneurs like you to grow your business.
If you haven’t started yet, here are the keys to unlocking your social castle:
Find the Right Platforms for Your Business
All social media platforms aren’t created equal. Depending on what industry you’re in, some platforms will work harder for you than others. Creating a clear communication strategy will help define who you want to talk to and what you want to say. Every platform caters to a different audience and ultimately, your key messaging will dictate where you belong in the social circle. For example, Instagram users value aesthetically beautiful images and videos, which is why it’s a sweet spot for hospitality and retail brands. Oppositely, if you’re looking for a vehicle to maximize blog content or announce company news, LinkedIn will be your new bff.
Generate Engaging Content
In the world of social media, content is king. It can make a powerful first impression on someone new to your brand, or convert a follower into a customer. The key to content is making it relevant, attractive and engaging. My rule of thumb is, if a piece of content doesn’t excite me, I don’t share it. Your content should tell your brand story in a way that makes people want to be part of it. Command attention through authenticity!
Automate Posts, Eliminate Stress
If you’ve dappled in social media, you know it can be time-consuming. Thankfully, there are scheduling tools like Sprout Social and Hootesuite to automate posting! These tools do all the execution work for you AND offer reporting. As an Entrepreneur with a million responsibilities and a vision to achieve, tools like this will give you more of what you need: time. *collective sigh of relief* The key metrics to measure on social media are engagement, impressions and clicks.
Invest in Your Brand & Be Consistent
The simple saying, “you get what you give,” applies across the social media board. Like anything else, it requires an investment of time and money before it becomes lucrative. The most effective way to build a social media audience is through consistent, targeted promoted posts. Paid posts allow you to reach your target demographic and raise awareness for your brand. When you have an important message to share, you can feel confident knowing it will be delivered to the right people – where and when you need it to be.
Collaborate with Influencers in Your Space
Social media is like high school. It’s made up of different cliques of like-minded people. There’s the notorious band geeks, the work-out junkies, the artists and of course, the popular crew. In this case, social media influencers represent the group everyone follows and admires. An influencer is someone on social media who has established credibility in a specific industry and can help grow your brand through their audience. First step: find an influencer who loves your vision. Then watch the magic unfold.
No matter what approach you take, leveraging social media for your company is a step in the right direction! Still, have questions? Feel free to chat with me during the Focus On Entrepreneurs Conference April 27-28 at the Wyndham Grand Resort on Clearwater Beach. Get your tickets here!
Peace, love + posting!